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What is an accessible site?
An accessible site provides all your information in a way that all your customers can read.
For example, graphics should have alternative text representations; and pages should work well with 'assistive technologies' such as screen readers, used by people with sight problems.
Why have an accessible site?
People with disabilities should be able to receive information in a way that is accessible to them. Information helps all of us to make decisions and lead independent lives.
it's the law
You now have a legal obligation - following the implementation of section 21 of the Disability Discrimination Act - to make reasonable adjustments to ensure blind and partially sighted people can access your service.
it makes good business sense
Meeting the needs of all your customers makes good business sense. For example, the most common disability not catered for on the web is sight-related problems. There are 1.7 million blind and partially sighted people in the UK. This is a sizeable customer base which cannot be ignored.