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The Lavender Trust raises money to fund Breast Cancer Care’s support and information services for younger women.
The issue
The Trust had its own section on the main Breast Cancer Care site. As well as confusing users - who often sent requests for information to the Trust - the arrangement didn't reflect the Lavender Trust's status as an organisation in its own right or the scale of the work it does.
The solution
We developed a microsite which gave the Lavender Trust its own online identity while maintaining strong links with Breast Cancer Care. The new arrangement frees the Trust to focus on promoting their own fundraising initiatives, and raises their profile.
We kept the solution simple and cost effective by reusing Webfactory software from the Breast Cancer Care site to underpin a new design from The Whole Hog Design Company. The new site took just three weeks to set up, and was ready in time for the launch of the Trust's first Lavender Week in spring 2003.
The result
The Trust's purpose is clear, and users are no longer requesting information about breast cancer. Users can now download fundraising information and materials, order Lavender Trust merchandise, donate online and subscribe to a newsletter for regular news and event updates.
"The site brings in the donations, and plants a flag in the ground for the Lavender Trust."
- Simon Hogg, Web Manager Breast Cancer Care.
Highlights:
- A distinct online identity
- Focused, targeted information
- A higher profile and increased awareness
- Simple and cost-effective
