HelpAge International is a global network of not-for-profit organisations with a mission to work with and for disadvantaged older people worldwide to achieve a lasting improvement in the quality of their lives.

As part of their strategy to position themselves as the leading authority on ageing and development, HelpAge International wanted a site which could become the ultimate global resource for issues related to ageing.

The Problem

The current site was hard to update and information within the site was hard to find. Due to these difficulties, the site was under used and could appear inactive to visitors.

The Solution

Jamkit built an accessible and intuitive resource which is locally content-driven, to act as a hub for HelpAge International’s diverse audiences across the world. The website provides a high quality site search that is both easy to use and highly accessible for all visitors.

Our online service also provides the ability to set up further contributors as required, add new sections and pages and adjust the site as needs change in the future.

In order to emphasise the global nature of the organisation, we supplied a system that allowed international offices to contribute to the site easily.

All experiences, knowledge and expertise gained by staff can now be collected in one place, ensuring that the learning from individual projects is now shared.

‘The internet is a crucial channel for an international organisation like ours, and we’re pleased to have a tool which can support our work so effectively. We can showcase the best examples of our work from all over the world and reach a global audience with our key messages.’

Caroline Dobbing, Communications Officer at HelpAge International

Highlights

• In January 2006 alone there were 5070 visits to the site
  
• Publication orders received via the website have increased four-fold since the launch
• Site visits from Africa have almost doubled and visits from the Asian Pacific region have increased over 50%
  
• The site has become a key resource for staff. They can reuse facts and figures, statistics and case studies in advocacy work and donor proposals.
  
• Key messages and calls for action can help staff to prepare for meetings and write speeches