Education For Choice

Education For Choice is the only organisation in the UK dedicated to enabling young people to make informed choices about pregnancy and abortion.

The issue

They wanted to make the best use of the internet and web-technology to provide up to date and accurate information regarding pregnancy and abortion for young people, parents and health professionals in the UK.

The solution

Jamkit worked closely with Education For Choice to develop their website, www.efc.org.uk. To ensure that the content, branding and tone of voice of the website would be aligned to youth values and language, extensive user testing of the target audience was conducted. The feedback informed the navigation of the website, creating a user friendly communication channel which provides supportive information regarding pregnancy and abortion.

The result

Young people, parents and health professionals now have a usable up-to-date website where they can access impartial information on pregnancy and abortion.

Highlights

Staff are able to regularly update the website's content
Young people have access to clear impartial information about pregnancy and abortion
Site targeted at 14 - 18 year olds, provides a communication channel which they can relate to